A few weeks back I blogged about the potential for a serious creative quarter in Nottingham, dwelling on remarks made by venture consultant and commentator Lucy Marcus, who suggested this wasn’t something that state intervention could manufacture.
In short, her point was that a creative quarter would happen only if the creative industries in Nottingham had enough momentum to make it happen - money can help, but it can't invent it.
In view of the fact that Nottingham City Council wants to use part of its £60 million City Deal to develop a creative quarter, this is an important question.
Nottingham's creatives are certainly trying to deliver an emphatic answer. And it may be that there’s more of a heritage of creative and technical achievement in the city that conventional analysis suggests.
Outside the realms of industrial classification, most people will tend to see the creative industries as either something artistic, perhaps wandering into fields of design, or 'tech’ – which is stuff like computer programing, isn’t it?
That’s not wrong. But it doesn’t come close to doing justice to the breadth and depth of creative, technical, research and scientific activity which takes place in the city right now.
Or, more importantly, of acknowledging how long it’s been happening for and understanding where its strength really lies.
In design terms, our creative heritage is epitomised by Sir Paul Smith. And this was, once, an international centre for the textile trade. Through Nottingham Trent, it still produces graduate talent in this field. It's a tough game to make money in, though.
Nottingham’s right to a place at the top table in life sciences and pharmaceutical discovery is well-established, based on the discovery work that used to be done by the likes of Boots (Ibuprofen was discovered here) and the research carried out by the University of Nottingham in particular.
But something else has happened since then that might not be as well recognised. Thanks to the emergence and growth of businesses like Experian and the arrival of the bank Capital One, we now have the best part of a 20-year track record in a field known as data analytics.
This is the story of Experian, founded here and now a global leader in the fields of forecasting and analysis around consumer and business financial behavior. Its multi-faceted demographic tool, Mosaic, is almost a map of the way we live now.
It's the story, too, of Capital One, the US bank which set up its European headquarters in Nottingham. It is very much a can-do corporate, all the way from being a regular in the great places to work charts through to giving its own analysts time to indulge new ideas.
The end result of their presence can be seen and felt in three areas: in other financial services businesses, like Ikano, tapping into a talent pool; in start-ups like HD Decisions, launched by people who found their feet in the two biggies; and in knowledge graduates - people whose degrees deliver skills suitable for programing, analysis and software tools and apps - deciding to stay in Nottingham.
Along with the existing science research, these firms have become another reason for specialist legal and accounting expertise to maintain a presence here.
I was chatting last week to Mark Onyett, the engineer and ex-Capital One exec who co-founded the credit and risk software and services firm TDX (on course to be the city's next £100 million business).
Onyett's journey and his entrepreneurial outlook put him in a strong place to understand the kind of message the city needs to be giving out to the students, start-ups, businesses and backers who might drive the creative and tech sector here.
Again, this is a knotty issue. Identifying a distinctive message won't be easy in a world where local authorities everywhere are fixating on their own mini-me of Shoreditch and Silicon Roundabout. But Onyett thinks we're more plausible than most.
"I'm not sure I'd go for Maid Marian Roundabout!" he says. "It's got to be about the future. How about something like 'For the next generation, come to Nottingham'?"
Next generations don't just appear and you can't invent them, even with a wodge of money. They evolve from what's already been happening.
And that's the point about Nottingham: creative and tech has been happening here for longer than we think. Only now are we beginning to realise what we've got.
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