Marketing Nottingham: JDI

Delicate, complex, tortuous.

Not exactly the three words you'd choose to sell Nottingham as an inward investment location, but entirely appropriate to characterise the process by which a proper place marketing organisation has emerged.

While the news is now out that Experience Nottinghamshire, Invest in Nottingham and Nottingham Means Business will come together under the umbrella of Marketing Nottingham and Nottinghamshire, the process to nail down the final shape of the organisation is far from complete.

The status of the different organisations means there are all sorts of employment and financial issues to resolve, political sensitivities to accommodate (this is a body that has to visibly serve city and county), and a significant degree of independence to establish.

Achieving that is going to require an experienced, respected, yet firm and forensic pair of hands. Nottingham City Council, which has played the driving role, knows who it would like to chair this process. But a key challenge for the person in the hotseat will be demonstrating to the rest of the county that this isn't going to be some metropolitan fix.

There is also a job to do in convincing politicians and businesses that a body with a very broad portfolio of responsibilities - it takes in everything from bidding for multi-million inward investments to promoting shire B&Bs - can still have a clear focus and a consistent message.

The bigger picture is that this is an organisation which needs to hit the ground running. The marketing of the city and county lags beind that of other major conurbations, and Marketing Nottingham will emerge at a time when the devolution agenda means cities in partcular are sounding an ever-louder drumbeat about their appeal as investment locations.

What's more, both city and county have significant unfulfilled regeneration opportunities - and the clock is ticking loudly on the current economic cycle.

Some close to the process - and many in business - have been more than a little frustrated at the glacial  progress. After all, the need for an organisation which marketed both city and county to businesses and tourists was identified years ago.

But the opportunities it can pursue haven't gone away. And constructing a narrative around them which is flexible enough to serve different purposes really isn't difficult.

Tortuous as this process has been, it's neither here nor there in terms of marketing Nottingham and Nottinghamshire. This is all about the message - and making it happen. JDI, as they say.

MIPIM: Nottingham's Silicon Roundabout is the real deal

The longer you're in business journalism the more sceptical you become about claims that a new development will bring hundreds or thousands of new jobs.

A decade ago, Nottingham was apparently looking at just that when glitzy CGis of a £900m regeneration plan for the city's Eastside area were revealed. What happened? Nothing. The demand just wasn't there and Eastside remains undeveloped to this day.

So what are we to make of claims revealed at MIPIM this week that a £40m Tech Hub in Nottingham could result in hundreds of jobs for people working in and around software development?

I'll declare a vested interest: it was my story and I spoke to the people behind it and others involved in Nottingham's  tech scene several times before publication.

And the difference between the people behind this proposal and the Eastside dream is that they've done this before.

Mark Onyett is the driving force behind it. Armed with a Masters in manufacturing engineering from Cambridge, he went into business consulting before joining Capital One and becoming its director of risk operations. With two former consulting colleagues, he came up with the idea for TDX Group, a business which used data analytics to devise software programs which better manage large-scale debt portfolios.

That was in 2004. In January 2014 he and his fellow shareholders (which by then included Bahrain's Investcorp, no less) sold the Fletcher Gate business to Equifax for a cool £200 million.

Now a partner in London-based tech investment vehicle Blenheim Chalcot (with colleagues Manoj Badale and Charles Mindenhall), he has launched three new tech business in Nottingham which are all operating in the financial services technology space.

The three firms - Oakbrook, Sequensis and Bizfitech - are currently based in York House on Wilford Street and need room to expand. Onyett's idea is that they should form the centre of gravity for a new Tech Hub which will attract other software developers and testers who can feed off each other to develop new ideas and new businesses.

There's nothing new in the economics of clustering - it's what lies behind Silicon Valley on the US West Coast and Silicon Roundabout in London. Onyett's point is that we already have a tech cluster in Nottingham because of the presence of data analytics-based businesses lke Experian, whose growth helped attract Capital One.

Together, those two hefty businesses have supported or given birth to the likes of TDX, Ikano Financial Services, HD Decisions, Insurance Initiatives and others. We have a serious talent pool as a result.

At which point you begin to realise that the announcement Nottingham made at MIPIM this week is not wishful thinking but the real deal.

The one caveat is that the city would do well to market this concept in London, Sheffield, Birmingham and Manchester, as the existing fitech businesses must be close to sucking up all the dev talent already in Nottingham.

Mark Onyett's not alone in thinking that Nottingham has got the rght kind of environment to support the tech mindset. Entrepreneur Adam Bird (one of the founders of Esendex, later sold for £11m) points  to a growing number of social gatherings (NottTuesday, Second Wednesday, for example) and the upcoming Hack Twenty Four event as evidence that there is a tech communty with its own eco system - generally seen as vital if techies are to avoid feeling like they've landed in Nowheresville.

There are other aspects of Nottingham which should appeal. Despite those fitech giants, techies often don't like big, branded and corporate, and environments like the Creative Quarter will go down well.

There were no glitzy CGis of the Nottingham Tech Hub to show at MIPIM (and that's probably a good thing). There is instead an experiened team which wants to tap into an existing talent pool grown by a heritage of data analytics activity.

In other words, it's believable.

MIPIM: The East Midlands Powerhouse

A shot in the arm for Nottingham today as it heads out to MIPIM, the international property development and investment expo in Cannes.

From the UK perspective, the event is likely to be dominated by talk about regional devolution, led of course by the narrative around the so-called Northern Powerhouse - that (theoretical) swathe of economies stretching from Manchester in the West to Leeds in the East.

Manchester and Leeds are big cities and have always had strong economies ever since the days when they became established as great Victorian mercantile centres. They've had powerful politics ever since, and a strong voice in Westminster has ensured that the modern-day Northern Powerhouse  narrative has taken hold.

But here we are on the eve of MIPIM and a new set of statistics confirm - not for the first time - that they're not quite the powerhouse that this narrative implies.

According to business advisors PwC, the fastest growing region outside London and the South East this year will be not the North West or Yorkshire but the East Midlands.

PwC's figures show that our regional economy will grow by 2.5 per cent this year - a percentage point clear of most other regions and two percentage points clear of the North West (which is on 2.3 per cent).

This points to a sustained recovery in our economy, one where the continuing uncertainties around what's happening (or not happening) in the eurozone are being nicely countered by very low inflation and a low oil price.

On that basis, says Paul Norbury, PwC's senior partner in the East Midlands, we should start preparing for a rise in interest rates, probably next year.

Other than a suggestion that house price rises will continue to slow, there's no specific news on property in PwC's outlook.

But it does add a useful element to Nottingham's narrative at MIPIM: Who needs to be a powerhouse when you're the fastest-growing region in the UK?

MIPIM 2015: Property and powerhouses?

In a few days' time, low cost flights from airports across the UK will be full of optimistists. They'll be heading for Nice then hiring a taxi for the short hop up the Cote D'Azure to Cannes. MIPIM here's again.

When I went last year it was, to borrow a phrase from one of the Nottingham team "as if an industry which fell off a cliff in 2008 has just jumped back on again".

The place was teeming with people and money was out there in a big way looking for places to go. A useful chunk of it found its way into the groaning tills of Cannes' bars, restaurants and hotels. Some even made a kebab shop owner smile, but that's another story.

The point last year was that it was obvious that a new investment cycle was underway and that landowners, developers and economic development teams in towns and cities needed to have attractive, oven-ready opportunities for investors.

Nottingham did ok last time round, with a presence more noticeable than it's had for some time. It bagged a restaurant directly opposite the Palais des Festivals, got some decent coverage with a beach cricket event, and won a few friends with a panel discussion dinner and its drinks reception.

This year will be tougher. Cities like Manchester, Liverpool and Leeds, which throw significantly more money at the event than Nottingham, will roll into Cannes on a wave of optimism brought about by regional devolution and the 'Northern Powerhouse' badge.

Now, the statisticians among you might well point out that the economic powerhouse outside London is actually in the Midlands, not the north. But perception is all, the Midlands hasn't (yet) got its message together and London politicians and media will lap up press releses which mention Manchester.

Nottingham will have some highlights to talk about - the enterprise zone centred on the Boots campus is now ready to go; Nottingham City Council is now engaged in a serious push to crack the regeneration of that swathe of the city from Eastside to Waterside; similarly, the city desperately needs new Grade A office space; and the march of its life sciences sector continues apace.

There will be one other significant announcement during MIPIM week. It could have long-term implications for the city. And I'm saying no more than that!