Not exactly the three words you'd choose to sell Nottingham as an inward investment location, but entirely appropriate to characterise the process by which a proper place marketing organisation has emerged.
While the news is now out that Experience Nottinghamshire, Invest in Nottingham and Nottingham Means Business will come together under the umbrella of Marketing Nottingham and Nottinghamshire, the process to nail down the final shape of the organisation is far from complete.
The status of the different organisations means there are all sorts of employment and financial issues to resolve, political sensitivities to accommodate (this is a body that has to visibly serve city and county), and a significant degree of independence to establish.
Achieving that is going to require an experienced, respected, yet firm and forensic pair of hands. Nottingham City Council, which has played the driving role, knows who it would like to chair this process. But a key challenge for the person in the hotseat will be demonstrating to the rest of the county that this isn't going to be some metropolitan fix.
There is also a job to do in convincing politicians and businesses that a body with a very broad portfolio of responsibilities - it takes in everything from bidding for multi-million inward investments to promoting shire B&Bs - can still have a clear focus and a consistent message.
The bigger picture is that this is an organisation which needs to hit the ground running. The marketing of the city and county lags beind that of other major conurbations, and Marketing Nottingham will emerge at a time when the devolution agenda means cities in partcular are sounding an ever-louder drumbeat about their appeal as investment locations.
What's more, both city and county have significant unfulfilled regeneration opportunities - and the clock is ticking loudly on the current economic cycle.
Some close to the process - and many in business - have been more than a little frustrated at the glacial progress. After all, the need for an organisation which marketed both city and county to businesses and tourists was identified years ago.
But the opportunities it can pursue haven't gone away. And constructing a narrative around them which is flexible enough to serve different purposes really isn't difficult.
Tortuous as this process has been, it's neither here nor there in terms of marketing Nottingham and Nottinghamshire. This is all about the message - and making it happen. JDI, as they say.
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